donderdag 18 december 2008

Wii


Winter has started again, the ideal season to stay at home by the fireside and…. play wii!

The least you can say about this new games computer is that it is unique: it has reached a huge target group and is loved by both young and older people.

But what about the name? At first sight it’s short and original, but the name is apparently also very suitable to make puns with it. A few examples:
“Let’s connect my Wii with your Wii en play all night with it”, “We are the knights who say Wii!”, “The winner will be the first one to touch Nintendo’s Wii”.


Actually, wii is related with the word “we”, the fact that it’s a game for both young and old.
In France however, they are negotiating about changing we into the short and strong word “oui”
The logo is fresh en certainly recognizable. It’s in line with the I-pod logo, which makes it very attractive to adults, and avoids being ‘kiddy’.
But what’s in a name or logo? Whether you like it or not, the most important things are the game, the price and if you enjoy it!
And as even the price is acceptable (about 250euro), ‘Nintendo Wii” is very successful!
If we may believe certain results the success still hasn’t reached his peak.

Marion Leenknegt


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