Every year, the ‘toy of the year’ is elected in the Toy Museum in Mechelen. But, it’s not just one toy that’s elected. The toy market is divided into 11 categories, such as ‘stimulating activities for babies’, ‘girls and dolls’ and ‘electronic games’. The election is organized to reward toy producers for being dynamic and creative in the development of their new toys.
The winner in the category ‘boys and vehicles’ is a computer-controlled helicopter, invented by a Belgian engineer. He says he’d always been fascinated by helicopters, and after 40 years of tinkering, he finally commercialized one of his designs.
The election of this helicopter proves once again that the toy market is evolving. While traditional toys are still sold (a lot), the sales of their electronic counterparts are rising...
Laure Konings
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