Barbie is a fashion doll manufactured by Mattel, Inc. She has been around since the fifties and is still loved by millions of children today. In recent years, Barbie has faced increasing competion from the Bratz range of dolls. Although they have managed to gain some part of the market, her sales figures remain high and we are sure she will be around for many years to come.
Part of Barbie’s appeal was the fact that she was different than any other doll on the market, girls are able to look at her as a role model. Young girls dream about having the same clothes, blond hair and figure as Barbie. They also show the girls how their body will look like when they get older.
Barbies and their outfits changed with the fashions of the times. In the last few years, Mattel even produced versions of Barbie in a line of ‘good jobs’ such as doctor, teacher, etc. Barbie wants to offer the children a more beautiful, glamorous an fashionable future. Barbie is incredibly popular today and is probably the best known doll in the world.
Marion Leenknegt
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