Three generations of building

This year, it’s the 50st anniversary of Lego on the Belgian market. In order to celebrate that fact, there’s an exhibition about the famous building bricks in the Toy Museum in Mechelen.

The point is that everybody used to play with Lego. Who didn’t? Ask your parents (or maybe even your grandparents) and you will find out that we have been playing with Lego for 3 generations! And that is exactly the main idea behind the exhibition.

But the history of Lego hasn’t always been marvellous. The Lego amusement parks haven’t made any benefits for years, and in the early nineties, even the entire company sold at loss.To cope with the competition on the toy market and the digital revolution, the company designed Lego video games, Lego computer-controlled cars and even Lego clothing.It turned out that this strategy wasn’t a great success, so the Lego company returned to their core business: designing inventive Lego-sets for children. From then on, the company renewed it’s success.

Source: http://www.deredactie.be/, http://www.speelgoedmuseum.be/

Laure Konings